Libraries are for Use

Demonstrating the value of librarianship

Designing Better Libraries » Benefits Not Features: Think Like a Copywriter


Designing Better Libraries » Benefits Not Features: Think Like a Copywriter.

This blog post suggests that we librarians need to do a better job of selling the library, not only outreach & marketing.  So, why are librarians so averse to getting in touch with their inner sales-voice?  It reminds me an episode of the Andy Griffith Show (Merchant of Mayberry) with the door-to-door salesman who doesn’t want to be “too pushy”.

I think the upshot is, in this day & age of ubiquitous sales pitches, people now need to be more than simply informed.  They need to be sold…on the idea of using the library.

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This entry was posted on December 14, 2013 by in Intriguing Ideas, LIS Profession.
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